The luxury trend of the future will go local. People want to experience adventure and alternate ways of living by immersing themselves in the local culture. Why going local is becoming the Luxury trend of the future.
Tourism is moving away from the traditional expectation of a vacation. Vacations do not simply mean people have to spend days strolling on the white sandy beaches, while staying in a five star hotel. Trends show that luxury travel of the future will move away from the generic tourism packages.
Already most travel agents are responding to this trend, and a number of them in future will take time to understand you and try to figure out packages that will work for you. The latest trend in luxury travel is experiential travel. This is where people are looking for unique experiences during their vacations.
Social Media Influence
One of the biggest drivers of experiential travel is social media. Some psychologists have noted that social media has a powerful effect on consumer behavior, and it is driven by what they refer to as ‘psychology of envy’. Instagram is one platform where the ‘psychology of envy’ has influenced the rapid uptake of luxury brands by the middle class.
Social media has forced vacationers to seek new experiences, when they go on a vacation. People want to have something cool to share on Instagram and other social media platforms. Cookie cutter tourist packages are therefore becoming less appealing.
One thing that seems to appeal to many tourists is immersing themselves in local culture and lifestyle. Tourists are looking to experience the alternate lifestyles that many people in different parts of the world are experiencing.
One of the most sought after experience is food and cuisine. This is particularly common for people heading over to exotic destinations. Hotels have arrangements that ensure that tourists experience the local cuisine and have a wide range of foods ready.
Some resorts have arrangements where the visitors can cook. Tutorials and cooking classes are available for those who would like to learn how to make exotic foods and take the skills gained back home with them.
Some tourists may just want to have the experience in an exotic location for sentimental reasons. For example, wine tasting in the vineyards of Southern France. Even though wine tasting can happen anywhere, these locations make the experience more authentic.
Hotels are sourcing their foods from local areas. The 6 mile radius rule is being adopted by some resorts. This means that food and all ingredients will be sourced within an approximately 6 mile radius. The energy consumption in these resorts will be metered for every person staying there.
The AirBnB start-up has been one of the companies, which has responded to the alternate experience trend. In turn, many people are now considering living with a real family in a real home, rather than staying in a hotel room throughout vacation. Leaving this way helps people to understand local culture much better.
The luxury travel of the future trend is about personalization and offering unique experiences, when it comes to travel and vacationing. Therefore travel agents and hotels have to be authentic to ensure that the packages they offer are appealing to their prospects.